My tweets

Marketing crises…

The following was originally submitted as a homework assignment:

Please post this week’s assignment here for discussion. You should comment on at least two other students. I am looking for feedback on constructive criticism, questions, and general comments on their work.

Consider the Rescola story, what should offices in skyscrapers and large buildings do other than plan for evacuations? Imagine the employees who objected to the training: what would be persuasive messages to them? The 1993 attack was considered a prodrome by Rescola. Why didn’t others see it?

In a crisis situation, using the image restoration theory, how could an organization determine which publics should receive which messages? Why would you send different messages to different publics?


There isn’t much more that any office, organization, or individual can do than plan for an evacuation of the structure in an event which may cause collapse or other significant damage; those involved, however, have varying decisions to make in regard to the extent to which they make their plans. In the example given with Team Rescola and the preparations of another terrorist attack on the World Trade Center, we can see how Morgan Stanley had planned for such a scenario. Rescola had gone so far as to conduct an outside, in-air evaluation of the building, pondering the possibilities of a flight-related attack—how many other businesses went to this extreme? Security staff for the WTC had issued the recommendation for everyone to stay by/return to their respective tower; Rescola continued to clear his firm’s personnel out of the building. These employees had also experienced evacuation drills through Rescola’s planning.

It would be difficult to imagine having to find creative ways of persuading or pressuring employees into evacuation training today—to motivate a reluctant employee, all a safety coordinator would have to utter is “9/11.” Rescola, however, would have likely found his task to be a bit more difficult as his theories of another attack were imaginative at the time and based on a bombing that took place underground. An effective argument could be made, however, through clever descriptiveness in print or verbal communication and visual presentation—backing these claims with “research” and including a personal connection to the individuals. Proper “marketing” of the possibilities should convince the naysayers and those with the Titanic—unsinkable—mentality.

To discover which segment of the public needs addressing an organization needs to monitor public feedback. Obviously, the organization would want to discover which section or class is speaking the loudest and with the most negative tones. In finding this section of the audience, the organization can then tailor any statement or fashion new images that address and/or rectify these concerns. It is possible for the organization to feed this information and image to other classes, increasing the positive image that has already been carried forth; consequently, it is possible for these statements or changes to have the reverse effect in the favoring camps—there also exists the possibility of making a public statement/commitment and having that information reach an audience that was not even knowledgeable that an issue existed in the first place.

It is imperative for any organization to know their markets and to know which area needs addressing, and whether or not the attention should only be given to a certain sect; otherwise the organization could experience troubles similar to Jack-in-the-Box, where an entire nation is made aware of food poisoning, when the restaurant only served certain markets—and only a small portion of a market was affected.

Мои твиты

Мои твиты

Мои твиты

Мои твиты

Мои твиты

marveled by Marvell and stunned by Donne…

The following entry was… Oh, heck, you know the drill…

Your literary responses will be one to one and a half pages in length. This equates to 350-450 words. Choose ONE topic from the Analytical Topics each week. And, then respond to only one fellow student in 100 words. Cut and paste your work and student response into the student comment section of the assignment. There is NO need to make your work into a document.

Writing Assignments:
Literary Response #5
See topics below

1. What similarities and differences do you note between the poetry of John Donne and that of Andrew Marvell? In what way does each poet exemplify metaphysical poetry?

2. Discuss the ways in which the Metaphysical Poets treat religion. In what way does it differ from the previous literary period’s treatment of that topic?


In reading the selected works for Marvell and Donne, we can find some subtle similarities between the two authors’ works. First, we may notice that the authors seem to have a knack and desire to make connections between the focal subject and the outside world. The outer world that the authors reference is not limited to simply the environment in which the subject resides; the whole universe—tangible, intangible, theoretical and theological—is potential fodder for the creation of poetic illustration and similes.

In his Definition of Love, Marvell writes of a love that is bound by the mental capacities of a couple that seem incapable of being physically joined. Marvell says that Fate—a notion of some divine power that establishes a clandestine plan; one that he seems to gives weight by making the noun proper through capitalization—holds the loves apart as if they are lying on two equal and parallel, yet separate planes of existence.

Speaking again on love—perhaps the same—in the letter to his Coy Mistress, we see Marvell being creative once more with the outer elements of life, relating them to a pining for the attention and his adoration and near idolization of another’s love. In this work, Marvell states that to be worthy of the other’s attention her coyness should last quite some time—from the period extending from the great Flood to the day of Judgment—so that his love should expand greater than any empire.

Donne draws together quite a few similes in his romantic tales of love. Donne’s passion for love seems a bit darker in some ways, yet shows that there is still illumination should the fires of a love remained kindled in happiness and not extinguished in sorrow. In his Sweetest Song, Donne has the words of a dying or recently deceased lover trying to comfort a grieving partner; the words also offer a viewpoint of how the grieving will bring about a darker depression in the widowed and hurriedly send away the joyful remembrances of lives spent together.

Donne seems to be very passionate about the union of two lovers, as is exemplified in The Flea. Our lovers in this poem have been supped upon by a common pest, and now contains a mixture of the two’s blood, creating a union of the lovers that they might never be able to create themselves. Many have written about the ultimate power, pleasure, and feeling of union can be achieved through intercourse—making love—with his/her partner; many have also expressed how strongly they have felt their love and wished that it was possible to be married in a stronger sense—to be joined and mixed in an even more perfect union. Donne’s flea makes this possible. Unfortunately, our partner murders the flea beneath her nail, not being aware of the symbolism seen by our author.

Marvell and Donne speak of a romantic sort of love and draw comparisons to things and places that we may not or even consider in speaking of love. Marvell with his undying love for one that cannot or should not yet be had; Donne with his love that is fearful of dying—though the authors have slight differences in their vantages and styles, they speak of the same thing in similar tongues.


[EDITED 11/8/2011 to include comments that were made in class since initial posting.]

The following comments were received:

Falyn Dimas:
I completely agree with you that Marvell and Donne were powerful in their ability to make comparisons between things that we would not normally put together. However, Marvell was not writing about a great love in To his Coy Mistress.

“Had we but world enough, and time,
This coyness, lady, were no crime.”

If you read the first line of Marvell’s poem, it sets the tone for the entire rest of the piece. He is sort of using a reverse psychology method telling her that her coyness would be ok if they had an eternity. Then he goes on into the second paragraph to tell her:

“But at my back I always hear
Time’s winged chariot hurrying near;”

Which means that they obviously do not have an eternity. That they will not be able to embrace again when they are dead. Basically, it is a humorous poem because he is trying to convince her to sleep with him but despite his best efforts she continues to be coy (his word for a tease). He sees her virtue as a nuisance which the reader gets from his tone and word choice.

Believe me these are not my own words, I just happened to complete a course where we studied this poem in great length so that is where this information comes from 🙂

Rebekka Austin:
Jeremiah,

The intriguing aspect of the metaphysical poet is his use of wit as an undertone to his works. Other posts hit the nail on the head with her comments about Marvell and his brazen bedroom talk. How would it work out for a guy today to say… you know.. you are really hot right now, but soon enough you will be old and ugly… so let’s have sex now… come on… carpe deim. I doubt this would fly at all! However, this is precisely what Marvell says:

Now therefore, while the youthful hue
Sits on thy skin like morning dew,
And while thy willing soul transpires
At every pore with instant fires,
Now let us sport us while we may,
And now, like am’roud birds of prey…

It is a wonder he wasn’t beaten… however, it is clear that he is using some wit as an undertone, and probably being quite truthful about the mans perspective on prolonging the inevitable actions with coyness.

Good post.

Prof. Maurene Hinds
Jeremiah,

You’ve made some good points throughout here. Even though the poems can be viewed as harsh in some ways (tone, style, etc.), the emotions behind them (even if coming from basic needs) are valid. Perhaps some of the poets were more realistic about certain issues, but the underlying issues and emotions grew from human nature and experience. They simply chose to express those ideas in ways not yet seen before. 🙂

Мои твиты

Мои твиты